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August 23, 2021 - August 27, 2021

WELCOME to ICED 2021 in Gothenburg, Sweden!

We invite you all to Gothenburg and participate in the 23rd ICED conference in August 2021.

We live in a world where societal challenges and technological advancements fundamentally alter the conditions for designers and product developers. The economy is turning circular and products are being designed to be sustainable, connected and intelligent. The way we produce and use energy and information radically changes both our products and our means to design our products. Adapting products to social and health development highlights the importance of design for human well-being.

As such we design “solutions” rather than “products”, and in many ways Design is in motion.

Let’s make ICED 21 the place where researchers and practitioners can bring together different perspectives to address a common goal: how we can design solutions for a higher quality of life. By sharing experiences and perspectives we can increase our understanding about how we can address societal challenges by taking full advantage of the most promising technological advancements.

Chalmers University of Technology is a university located in Gothenburg, Sweden. Gothenburg is the automotive capital of Sweden, but Gothenburg does not only mean cars and transportation vehicles. For example, life science is one of Gothenburg’s fastest growing industries and major investments are being made here. Gothenburg is celebrating 400 years in 2021, so there will be other events happening in the city beside the ones you will enjoy at ICED.

Welcome to Sweden and Gothenburg in 2021!
Ola Isaksson, Professor
Massimo Panarotto, PhD


When? 23-27/08/21
Where? Chalmers University of Technology
Chalmersplatsen 4, 412 96 Göteborg, Sweden.

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August 23, 2021
August 27, 2021
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Category: START

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The word codesign consists of two connected words: code sign. The idea in choosing this name comes from combining the role and design of the designer with the entire technology world, which is based entirely on ‘code’ writing.

Our business approach is based on sharing, trust and empathy. In order to accurately understand the needs of the business and to do the job best, it is necessary to mark a high presence in the field, to mark goals and objectives, ie to ‘sign’. This approach optimally adapts technology solutions to all types of problems, including generating data-based insights that help make vital business decisions.

This is the reason for choosing the name ‘codesign’ because our work process indicates that we have been here, that we have provided a correct and professional response to the customer’s satisfaction. This unique combination is copyrighted because of the originality of the name and its meaning.

Category: START

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The story began during the military period, when I volunteered to serve in the Givati ​​unit in the Shaked Battalion in the IDF, but towards the end of the military service, on 12/05/2004, during an operational activity in the Philadelphi route, I sustained a serious injury that accompanies me to this day.

After a long rehabilitation period that included many physical therapy treatments, I enrolled in design studies at one of the best colleges in Israel, Thilten College in Haifa. I graduated with honors, won awards, started a small business and started working as an independent.

Today I am a design engineer and graphic designer in my professional training and I am a research scientist at a private and independent research institute I set up. I completed applied mathematics and computer science studies in an autodidactic way from the Technion and even participated in various theoretical and practical workshops at leading universities in Israel: Hebrew University, Bar-Ilan University, Ben-Gurion University and Weizmann Institute of Science.

During my work, as an independent, I was exposed to a variety of problems that many of my clients have encountered, so I thought of starting a professional blog that would concentrate on all the latest and most useful information to provide added value and great solution to all my clients and colleagues.

Category: START
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