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Designing The Customer Experience
November 21 @ 18:00 - 20:00 UTC+2
Imagine • Innovate • Inspire
Designing the Customer Experience
A company’s relationship with its customers is about much more than improving product ratings or decreasing wait times. Understanding the customer journey is about learning what customers experience from the moment they begin considering a purchase, and then working to make the journey toward buying a product or service as simple, clear, and efficient as possible; this helps companies improve not only the buying experience but also their bottom line.
This coming November 21st, Bank Hapoalim Innovation Center and UX Salon Is inviting you to 4 talks an evening dedicated to Designing the Customer Experience, a look from a different perspective.
18:00-18:30 Registration Snacks and Beer
18:30-18:35 Opening Remarks – Golan Scherman, Head of Innovation Division, Member of the Board of Management, Bank Hapoalim Innovation Center.
18:35-18:45 From New York to Tel Aviv in 7 minutes, Creating Emotional Experiences in Physical and Digital World – Orit Yehuday, Head of Customer Experience, Bank Hapoalim.
18:45-19:00 Designing Customer Experience in the Digital Age – Best Practices – Dana Olsher, Marketing Manager, YELLOW.
19:00-19:15 Be Careful What User Wish For” Designing for Clients Satisfaction – Alex Shilman, Social Psychologist
19:15-19:30 “Nobody Wants Your Product” – Gil Sadis, Head of Product, Lemonade
– The event will be in the Hebrew language –
When? 21/11/18 • 18:00-20:00
Where? Bank Hapoalim Innovation Center
Derech Menachem Begin 23, Levinstein Tower – Floor 24, Tel-Aviv, Israel.